Social Media and Paid Media Manager
3 days ago
Zagreb, Hrvatska
Polleo Sport
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Company Description Polleo Sport is a leading brand in functional nutrition, performance supplements, and fitness innovation in Southeast Europe. Guided by an “Against Easy” mindset, the company focuses on creating premium, science-backed products that deliver real results without shortcuts or compromises. With over 1,350 in-house products and more than 150 registered trademarks, Polleo Sport places innovation at the heart of its work, from advanced supplementation formulas to functional nutrition. Rigorous testing, transparent ingredient sourcing, and strict quality control ensure effectiveness, safety, and consistency. Polleo Sport supports individuals committed to discipline and progress, offering products designed for those who are ready to work hard and achieve performance goals.
Role Description The Social Media and Paid Media Manager is a full-time, on-site role based in Zagreb, Croatia. This role is responsible for planning, executing, and optimizing social media and paid media campaigns across platforms such as Facebook, Instagram, TikTok, YouTube, and emerging channels. Daily tasks include developing and scheduling content calendars, managing community interactions, monitoring brand sentiment, and collaborating with creative and product teams to align messaging with brand and campaign objectives. The manager will analyze performance data, adjust strategies to improve reach, engagement, and conversion, and prepare regular reports with actionable insights. Additional responsibilities include managing budgets for paid campaigns, testing new formats and audiences, and ensuring all content follows brand guidelines and supports overall marketing goals.
Qualifications:
• Strong Social Media Marketing and Social Media Optimization (SMO) skills, including campaign planning, audience targeting, and platform management.
• Ability to develop and implement effective Content Strategy tailored to different channels and target segments.
• Excellent Communication and Writing skills for crafting clear, compelling, and on-brand messages across all social and paid media touchpoints.
• Experience with paid media tools and platforms (e.g., Meta Ads Manager, Google Ads, TikTok Ads) and basic understanding of performance metrics and attribution.
• Strong analytical and reporting skills, with the ability to interpret data and translate insights into actionable optimizations.
• Proven experience managing social media and paid media for brands in fitness, wellness, nutrition, or related consumer industries is an advantage.
• Hands-on experience with UGC (User-Generated Content), including briefing creators, developing content concepts and hooks, evaluating content quality, and optimizing UGC for both organic and paid social performance.
• Ability to work on-site in Zagreb, collaborate cross-functionally, prioritize tasks, and meet deadlines in a fast-paced environment.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
Qualifications:
• Strong Social Media Marketing and Social Media Optimization (SMO) skills, including campaign planning, audience targeting, and platform management.
• Ability to develop and implement effective Content Strategy tailored to different channels and target segments.
• Excellent Communication and Writing skills for crafting clear, compelling, and on-brand messages across all social and paid media touchpoints.
• Experience with paid media tools and platforms (e.g., Meta Ads Manager, Google Ads, TikTok Ads) and basic understanding of performance metrics and attribution.
• Strong analytical and reporting skills, with the ability to interpret data and translate insights into actionable optimizations.
• Proven experience managing social media and paid media for brands in fitness, wellness, nutrition, or related consumer industries is an advantage.
• Hands-on experience with UGC (User-Generated Content), including briefing creators, developing content concepts and hooks, evaluating content quality, and optimizing UGC for both organic and paid social performance.
• Ability to work on-site in Zagreb, collaborate cross-functionally, prioritize tasks, and meet deadlines in a fast-paced environment.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.