Marketing Manager

Marketing Manager (open to candidates based in Europe)

Location:
Zagreb (Hybrid)
- Remote if based elsewhere in Europe Employment Type: Full-time The RoleWe’re looking for a confident, proactive Marketing Manager who naturally takes ownership and thrives in a fast-moving environment. This role is ideal for someone who doesn’t wait to be told what to do, but instead anticipates needs, spots opportunities, and drives outcomes independently. You are both strategic and hands-on, comfortable setting direction while also rolling up your sleeves to ensure execution is sharp, effective, and on brand. This is not a role for someone who needs constant direction or heavy oversight. It’s for someone who enjoys autonomy, accountability, and being trusted to lead. What You’ll DoMarketing strategy and planning Take ownership of Qure’s overall marketing strategy and direction, ensuring alignment with business goals. Set campaign priorities, themes, and promotional direction, translating business objectives into actionable marketing plans while continuously educating yourself on e-commerce marketing best practices. Leadership and accountability Lead the marketing function with strong accountability, setting high quality and delivery standards. Build workflows that reduce inefficiencies, and own deadlines and outcomes. Agency management Manage external agencies, including PR and email agencies, holding all stakeholders accountable for performance. Brief agencies and rigorously review performance metrics. Team management Directly manage and mentor your team, providing clear guidance and delegating tasks effectively. Oversee day-to-day workload, ensuring output aligns with Qure’s marketing standards and campaign goals. Campaigns and promotions Plan and execute end-to-end promotional campaigns, defining clear goals, compelling offers, targeted messaging, and KPIs. Own promotional performance alongside the Head of Growth, continuously analysing results to optimise future campaigns. Budget management Track spend against budget and adjust strategies as needed to optimise financial performance. Brand and messaging Own and elevate Qure’s brand voice and positioning, ensuring cohesive and impactful messaging across all channels. Review and approve all brand-facing materials to maintain a consistent brand identity. Retention Drive retention strategies, owning KPIs and retention growth in collaboration with the Head of Growth. Website and e-commerce alignment Ensure the website consistently reflects current campaigns, messaging, and promotional efforts to maximise user engagement and conversion. Cross-functional collaboration and events Act as the key bridge for cross-functional collaboration, aligning marketing efforts with product launches, PR timelines, and e-commerce initiatives. Lead event ideation and represent Qure at industry events. Creative and production oversight Lead creative production and photoshoot planning, including sourcing and managing photographers, studios, makeup artists (MUAs), and models. Develop creative concepts and provide final approval for all visual assets. Market and competitor analysis Monitor market trends and competitor activity, conducting regular analysis to identify new opportunities, potential threats, and strategies to keep Qure at the forefront of the skincare industry. Reporting and analytics Regularly review performance dashboards and channel metrics across key platforms (Google Analytics, Meta Ads Manager, Klaviyo, and others). Interpret data to identify trends, measure campaign effectiveness, and translate findings into clear, actionable recommendations. What We’re Looking For
• Strong strategic thinking and prioritisation skills, with the ability to multitask effectively
• Proven experience planning and executing integrated marketing campaigns
• Excellent brand sense, creative judgment, and attention to detail
• Strong understanding of PR and communications
• Highly organised, process-driven, and comfortable building workflows and systems
• Proactive problem-solver who takes initiative without waiting for direction
• Calm and decisive under pressure, especially during launches and high-growth periods
• Confident communicator who leads with clarity and sets expectations upfront
• Data-aware and commercially minded, without losing sight of brand and long-term growth
• Comfortable operating in a fast-paced, high-autonomy environment
• Experience managing and mentoring direct reports, with the ability to delegate effectively and hold people accountable to clear standards
• Experience briefing and managing external agencies, with the rigor to hold performance to KPIs
• Comfortable owning a budget, tracking spend, and adjusting strategy based on financial performance What You’ll Get
• Real ownership of Qure’s marketing function, with direct influence over strategy, not just execution
• A seat close to the Head of Growth and founders, shaping decisions rather than just receiving them
• Leadership experience managing a team and a real budget, in a fast-growing, international brand
• Hybrid working if based in Zagreb, or fully remote if based elsewhere in Europe
• Generous employee discounts on Qure products
• Opportunities to learn and grow in a fast-paced startup environment, with real room to shape how the function is run