Retail & Franchise Marketing Activation Junior Manager (Location Belgrade or Zagreb)

3 weeks ago

Zagreb, Croatia adidas Full time

Join adidas Europe and shape the future For over 75 years, our European heritage has been a fusion of culture and innovation, driving global sports trends. Our offices, from Herzogenaurach to London, Berlin, Amsterdam, Warsaw, Athens, Milan, Manchester and Paris, are centres of creativity and collaboration. We aim to be Europe's best sports brand, seeking pioneers and visionaries to join our bold journey. At adidas, you're not just getting a job; you're invited to make a global impact, joining a team that values creativity, courage and innovation. Are you ready to be part of our journey?

 

Purpose of the role:

This role is responsible for maximizing the profitability of Retail & Franchise channels by positively impacting relevant KPIs in Concept and Factory Outlet Stores, through flawlessly executed consumer-relevant campaigns, promotions and in-store communication.

 

What you’ll do:

  • Support the manager in marketing strategy and marketing plan definition, for the relevant channels (Retail/Franchising) in line with local and global/European guidelines, both consisting of:
    • Global campaigns
    • Local campaigns
    • Additional store activations
    • Store Openings activation
  • Prepare and implement the marketing activities (store, offline, online) planned for the assigned stores with relevant key stakeholders
  • Check of the correct implementation of the plan activities through the direct visiting of the points of sales and in coordination with the visual merchandising and stores teams
  • Rightly typeset and monitor the relevant KPIs, preparing related reports
  • Evaluate the performance and ROMI (Return of Marketing Investment) of all campaigns, ensuring Marketing Activation budgets are maximized and campaigns positively impact store profitability
  • Work closely with the market Retail team to pro-actively assess any performance issues of assigned stores (such as persistently declining traffic or a particularly slow month) and develop the tactical Retail Marketing solutions that might be needed to address these.
  • Identify optimal local Retail Marketing agency and/or vendors both in terms of output and cost. Steer contractual terms and conditions. Manage agency and vendor relationship.
  • Own and manage assigned Marketing Activation budget, ensuring projects come in within budget, optimized and spent with respect of internal procedures
  • Support Sell in process to Franchise partners to ensure implementing and carrying out the presentation of the brand, collection highlights and trade support.

 

Skills you’ll need:

  • Minimum 3 years working experience ideally in Marketing or/and Retail department
  • Ideally experience in working in an international context and interacting with Global HQs (Balkan countries scope is an advantage)
  • Experience with managing projects
  • Fluent English & local language (written and spoken)
  • Excellent presentation skills
  • Advanced skills at MS office
  • Passion for sport, fashion and new trends in consumer behavior and evolution of retail

                                                         

Life at adidas:

  • Competitive compensation
  • Annual bonus
  • Private life & health insurance
  • Company mobile
  • Hybrid working model
  • Private pension plan
  • Gym membership support and sport events

 

The position can be based in either Belgrade (Serbia) or Zagreb (Croatia).

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