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Junior Brand Manager OTC Adriatics

2 months ago

Zagreb, City of Zagreb, Croatia Reckitt Full time
We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.

Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

​Marketing​

Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands.

Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society.

With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams.

With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.

About the role

As Junior Brand Manager you'll have the opportunity to drive the growth of Reckitt OTC category in the Adriatic region, through excellent marketing & in-pharma execution. You will be based in Zagreb, and will report to the Senior Brand & Trade Marketing Manager.

Your responsibilities


• Support marketing plans & manage marketing budgets for the OTC category to deliver net revenue, gross margin, market share and profit targets within timescales and budget as approved by local leadership team


• Provide regular brand tracking information to monitor market performance, create monthly brand performance analysis against KPI's, precisely and timely run budget tracking


• Develop and execute annual marketing plan activities, including local media strategy / plans for a given brand within a category, responsible for ensuring successful implementation of the plan.


• In close co-operation with the Customer Marketing and Sales function, identify trade needs / opportunities, develop pricing and distribution strategies in line with trade promotions for brands


• Support the execution of product launches as per plan


• Support implementation of portfolio strategy in conjunction with global category and area innovation to support overall business strategy, short / medium term


• Manage development and activation of local brands


• Support market copy strategy for brand and ensure adaption possible for category across area


• Partner with media / consumer and market insights to implement media strategy and plans


• Liaise regularly with consultants on Health Authority approvals / Market authorization renewals in strict markets

The experience we're looking for
  • BSc degree in a business-related subject
  • At least 2 years of experience in Brand Management, in an FMCG or Pharmaceutical company
  • Fluent English besides native Croatian
  • Proficient in MS Office
  • Strong analytical and presentation skills
  • Ability to work efficiently as part of a remote brand marketing team
  • A proactive approach, comfortable with both autonomy and collaboration
  • Agile marketing acumen, with an ability to adapt and thrive in a fast-paced environment
The skills for success

Consumer Insights, Analytical skills, Presentation skills, Drive Innovation, Storytelling, Creativity, FMCG/Consumer Health Experience, Brand Management.

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.

We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.

All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.